YISON is a mid-to-high-end audio brand under Guangzhou YISON Electronic Technology Co., Ltd., with over 20 years of expertise in electroacoustic R&D and manufacturing. Learn about YISON’s brand strength and its synergistic positioning with its sub-brand CELEBRAT.
YISON is a mid-to-high-end audio brand under Guangzhou YISON Electronic Technology Co., Ltd. (Guangzhou YISON Electronic Technology Co., Ltd.). Founded in 1998, the company is a joint-stock technology enterprise integrating professional design, technology R&D, manufacturing, and import/export sales.
YISON specializes in electroacoustic products, with core offerings including TWS earbuds, Bluetooth earphones, wired earphones, Bluetooth speakers, and more. Guided by the design philosophy of “simple, fashionable, and trend-forward,” the brand is committed to delivering premium audio products that provide an exceptional listening experience for quality-conscious users.
With over two decades of industry dedication, YISON has been granted 80+ design patents and 20+ utility model patents, developed 300+ products cumulatively, and reached more than 200 million end users worldwide. The brand has been recognized with prestigious certifications including “Top 10 Brands in China’s Electronics Industry,” “High-Tech Enterprise,” and “Guangdong Province Contract-abiding and Trustworthy Enterprise.”
In 2017, YISON officially launched its diversified sub-brand — CELEBRAT.
The birth of CELEBRAT marked the company’s strategic expansion from professional audio into a full-spectrum, one-stop mobile accessories brand. If YISON represents “professionalism and quality,” then CELEBRAT stands for “comprehensiveness and convenience.”
As of 2026, CELEBRAT has grown into a one-stop mobile accessories brand covering 20+ product categories and 1,000+ SKUs, with products exported to 150+ countries and regions, serving 100+ accumulated agent customers and 300+ global wholesalers.
YISON and CELEBRAT are two brands under Guangzhou YISON Electronic Technology Co., Ltd. The company adheres to a firm strategic commitment: “We operate only our own brands” — meaning we do not engage in OEM/ODM contract manufacturing; we exclusively operate the YISON and CELEBRAT brands. This approach ensures:
Quality Control: End-to-end quality management from R&D to production.
Supply Stability: In-house manufacturing capacity guarantees reliable delivery.
Traceable After-Sales: Complete brand service system for accountability.
Both brands share the parent company’s R&D, manufacturing, and supply chain resources, while serving distinct B2B partner segments through differentiated market positioning.
| Dimension | YISON | CELEBRAT |
|---|---|---|
| Brand Positioning | Mid-to-High End Audio Brand | One-Stop Mobile Accessories Brand |
| Core Products | TWS earbuds, Bluetooth earphones, wired earphones, Bluetooth speakers | Audio + Charging + Smart Wearables + Car Accessories + Computer Peripherals + Lifestyle – 20+ categories |
| Design Philosophy | Simple, fashionable, trend-forward | Full-category coverage, one-stop sourcing |
| Target Customers | Brand clients, quality-focused B2B buyers | Distributors, agents, wholesalers, retail chain clients |
| Core Strengths | Deep electroacoustic expertise, certified sound quality | Extensive product range, rich SKU portfolio, high-frequency new releases |
YISON is the company’s “quality hallmark” — with over 20 years of dedicated focus on electroacoustics, building brand prestige through professional R&D and refined craftsmanship.
CELEBRAT is the company’s “market reach” — with full-category coverage and flexible partnership models, rapidly responding to the diverse procurement needs of global B2B customers.
① One-Stop Sourcing for Diverse Needs
Whether you need professional audio products (YISON) or full-category mobile accessories (CELEBRAT), we provide comprehensive solutions tailored to your requirements.
② Own Brands, Quality Assured
We operate only our own brands — YISON and CELEBRAT. This means consistent quality, reliable supply, and traceable after-sales service.
③ Differentiated Positioning to Cover Various Customer Segments
YISON serves clients demanding high sound quality and brand reputation; CELEBRAT serves those seeking rich product variety and procurement efficiency. Together, the two brands help you address a broader market.
④ Shared Supply Chain, Cost Advantage
Both brands share the parent company’s R&D, manufacturing, and supply chain resources, ensuring high cost-performance and market competitiveness.
| Metric | YISON | CELEBRAT |
|---|---|---|
| Brand Launch | 2009 (trademark registration) | 2017 |
| Product Categories | Audio-focused | 20+ categories |
| Product SKUs | 300+ cumulative developments | 1,000+ SKUs |
| Design Patents | 80+ | 200+ |
| End Users | Approx. 200 million | Approx. 200 million |
| Export Countries | 70+ | 150+ |
| Certifications | ISO9001, CE, FCC, RoHS | ISO9001, CE, FCC, RoHS |
YISON and CELEBRAT — two brands, one commitment:
We operate only our own brands and sell only our own products.
Every product carries YISON’s quality DNA and brand integrity. Whether it’s YISON’s professional audio or CELEBRAT’s full-category accessories, we bring the same dedication and craftsmanship to deliver trustworthy products and services for global B2B partners.
Brand Operations Center
Room 1408-1411, 14th Floor, Building 1, Guanghegu
No. 1013 Asian Games Avenue, Panyu District
Guangzhou, China
Company Full Name
Guangzhou YISON Electronic Technology Co., Ltd.
Year Founded
1998
Official Channels
Website | WeChat Channels | TikTok | Facebook | Instagram | YouTube | LinkedIn | Twitter
Partnership Inquiries
For wholesale cooperation, agency authorization, or any questions regarding YISON or CELEBRAT brands, please contact our sales team.
YISON — Professional Audio, Since 1998. CELEBRAT — Full-Category Accessories, Since 2017. One Company, Two Brands, Serving the World.
Operating Center
R&D/Factory
