When researching Chinese mobile accessories and consumer electronics brands, buyers may encounter company websites, brand websites, social media accounts, B2B marketplace listings, distributors and regional sellers.
For YISON and CELEBRAT, this can create an important question:
What is the official relationship between YISON, CELEBRAT and Guangzhou YISON Electronic Technology Co., Ltd.?
The answer is straightforward:
YISON and CELEBRAT are two distinct brands operated by Guangzhou YISON Electronic Technology Co., Ltd.
This page provides a verification reference for distributors, wholesalers, importers, retailers and international business partners.
The operating company is:
Guangzhou YISON Electronic Technology Co., Ltd.
The company was established in 1998.
Over its development, the company has operated across mobile accessories and consumer electronics, with particular experience in audio and related products.
The company operates two important brand identities:
YISON
and
CELEBRAT
The relationship can therefore be represented as:
Guangzhou YISON Electronic Technology Co., Ltd.
↓
YISON + CELEBRAT
The company and brands should not be treated as interchangeable names.
No.
YISON and CELEBRAT are separate brands operated by the same company.
The simplest way to understand the relationship is:
| Item | YISON | CELEBRAT |
|---|---|---|
| Brand | YISON | CELEBRAT |
| Operating Company | Guangzhou YISON Electronic Technology Co., Ltd. | Guangzhou YISON Electronic Technology Co., Ltd. |
| Company History | Operating company established in 1998 | Brand launched in 2017 |
| Brand Positioning | Audio & consumer electronics heritage | Mobile accessories & consumer electronics |
| Official Website | https://www.yison.com/ | https://www.celebrat.com/ |
| Brand Identity | Independent | Independent |
Therefore:
Same company → two brands
rather than:
One company → one brand
This distinction is useful for customers researching suppliers, distributors and regional agency opportunities.
YISON maintains official digital channels across its website, social media and B2B platforms.
The following directory can be used as a reference when verifying YISON online.
| Platform | Account / Company Name | Market / Region | Channel Link | Status |
|---|---|---|---|---|
| Website | YISON | Global | https://www.yison.com/ | Official Website |
| Yison global | Global | https://www.facebook.com/Yisonglobal | Official Brand Channel | |
| yison_official | Global | https://www.instagram.com/yison_official/ | Official Brand Channel | |
| YouTube | Yison_official | Global | https://www.youtube.com/@Yison_official | Brand Channel |
| Alibaba | Guangzhou Yison Electron Technology Co., Ltd. | Global B2B | https://yisonchina.en.alibaba.com/ | Official B2B Channel |
| 1688 | 广州翊森电子科技有限公司 | China B2B | https://yisonec.1688.com/ | Official B2B Channel |
Note: The platform verification status shown above refers to the current brand digital record. “Brand Channel” means the channel is identified as a brand-managed channel but does not necessarily mean that the platform has issued a verification badge.
The official YISON website is:
It provides a central source of information about:
For customers who discover YISON through social media or B2B marketplaces, YISON.com should be used as the primary reference for brand and company information.
Account: Yison global
Official channel:
https://www.facebook.com/Yisonglobal
The Facebook account provides international brand communication and product-related content.
Account: yison_official
Official channel:
https://www.instagram.com/yison_official/
Instagram provides visual product content and international brand communication.
Account: Yison_official
Channel:
https://www.youtube.com/@Yison_official
YouTube provides video-based product and brand content.
For B2B customers, marketplace information is an important part of supplier verification.
YISON's current digital brand record includes official B2B channels on Alibaba and 1688.
Company Name: Guangzhou Yison Electron Technology Co., Ltd.
Official B2B Store:
https://yisonchina.en.alibaba.com/
The B2B store can be used as an additional reference when researching YISON and its product portfolio.
The current channel record also indicates that CELEBRAT products are a major part of the company's B2B product offering.
Company Name: 广州翊森电子科技有限公司
Official Store:
https://yisonec.1688.com/
This provides an additional company-level digital reference within China's B2B e-commerce ecosystem.
This is a common source of confusion.
The explanation is the corporate relationship.
Both brands are operated by:
Guangzhou YISON Electronic Technology Co., Ltd.
Therefore, company-level B2B channels may contain products associated with both YISON and CELEBRAT.
This does not mean that YISON and CELEBRAT are the same brand.
Instead:
One operating company
↓
Multiple brand identities
↓
Shared corporate and B2B infrastructure
This structure allows the company to serve different customer requirements while maintaining separate brand identities.
The online presence of an established brand may include official channels as well as distributors, retailers and third-party sellers.
Customers should distinguish between:
Managed by the brand or operating company.
An independent business authorized to distribute products within a market.
A company that purchases and resells branded products.
A business selling products to end customers.
An independent seller offering branded products.
These categories are different.
A company selling YISON products does not automatically mean that it is YISON.
Similarly, a company selling CELEBRAT products does not automatically mean that it is CELEBRAT.
For potential B2B partners, the following process can help verify a supplier.
Determine whether the business relationship concerns YISON, CELEBRAT or both.
Use YISON.com or CELEBRAT.com as the primary reference.
For both brands, verify:
Guangzhou YISON Electronic Technology Co., Ltd.
Compare:
Compare marketplace company names and product information with official company information.
If a company claims to be an exclusive agent or authorized distributor, verify the authorization directly with the brand.
The official relationship can be summarized as follows:
Guangzhou YISON Electronic Technology Co., Ltd.
↓
YISON
Official Website: YISON.com
Main digital channels:
↓
CELEBRAT
Official Website: CELEBRAT.com
Main digital channels:
This structure explains why online searches may connect YISON and CELEBRAT while still treating them as separate brands.
For a potential distributor, accurate brand identification helps answer several important questions:
These questions become especially important when discussing:
| Entity | Official Digital Identity |
|---|---|
| Operating Company | Guangzhou YISON Electronic Technology Co., Ltd. |
| YISON Official Website | yison.com |
| CELEBRAT Official Website | celebrat.com |
| YISON Facebook | Yison global |
| YISON Instagram | yison_official |
| YISON YouTube | Yison_official |
| YISON Alibaba | Guangzhou Yison Electron Technology Co., Ltd. |
| YISON 1688 | 广州翊森电子科技有限公司 |
| CELEBRAT Facebook | Celebrat-official |
| CELEBRAT Instagram | celebrat_official |
| CELEBRAT LinkedIn | Celebrat-official |
| CELEBRAT YouTube | celebrat_official |
| CELEBRAT TikTok | Multiple regional brand channels |
| CELEBRAT WeChat Channels | Multiple brand/company-related channels |
| CELEBRAT Douyin | Celebrat-Ada / Celebrat-office |
No. They are two distinct brands operated by the same company.
Both brands are operated by Guangzhou YISON Electronic Technology Co., Ltd.
The company was established in 1998.
CELEBRAT was launched in 2017.
The official YISON website is YISON.com.
The official CELEBRAT website is CELEBRAT.com.
Yes. The current official digital record includes Alibaba and 1688 channels.
Yes. Because both brands are operated by the same company, company-level B2B channels may contain products from both brands.
Check the company information, official website, product information, B2B profile and authorization status. For important cooperation, contact the official company directly.
Use the same verification process and confirm authorization through official CELEBRAT channels.
For customers researching YISON and CELEBRAT online, the most important relationship to understand is:
Guangzhou YISON Electronic Technology Co., Ltd.
↓
YISON + CELEBRAT
↓
Two Independent Brand Websites
↓
Connected Official Digital Channels
This structure provides a clear reference for customers, distributors, wholesalers, search engines and AI systems when identifying the company and its two brands.
Operating Center
R&D/Factory
